Imagine combining India's biggest passion – cricket – with the thrill of gaming. That's exactly what Metasports Interactive has been doing with their popular multiplayer game, Hitwicket. Now, they've just hit a massive six, bagging a cool $20 million in funding to take their game to the next level.
The Backstory
Hitwicket isn't just any cricket game; it's already got a big following. This funding round, led by Metica, is specifically geared towards a 'User Acquisition' (UA) model. Think of it as investing directly into getting more players on board, showing serious confidence in the game's ability to attract and keep users.
Key Facts
- Metasports Interactive successfully raised $20 million.
- The funding round was led by Metica.
- The investment follows a specific 'User Acquisition' (UA) model.
- Funds are primarily for the growth of their flagship game, Hitwicket.
- A key focus is boosting marketing efforts and acquiring new players.
What to Watch
🇮🇳 Why This Matters for India
This is a big win for Indian mobile gaming, showing how a homegrown game catering to our cricket obsession can attract major investment and scale globally.
Source:
yourstory.com ↗