Ever wondered who's calling the shots at your go-to Greek yogurt brand, Epigamia? Well, get ready for a big change! The popular D2C startup, famously backed by Deepika Padukone, just reshuffled its leadership deck, bringing in a fresh face to take the CEO reins and elevating one of its original founders.
The Backstory
This move comes as Epigamia, which started way back in 2015, looks to scale new heights in the competitive D2C market. Bringing in an experienced hand from a global FMCG giant like Mars suggests they're gearing up for serious expansion and a fresh strategic direction.
Key Facts
- Ritesh Gauba, a former Mars executive, has been appointed as Epigamia's new CEO.
- Ankur Goel, previously COO and a co-founder, has been formally elevated to a Cofounder role.
- Rohan Mirchandani, the outgoing CEO, will now serve as the Executive Chairman.
- Epigamia was founded in 2015 by Rohan Mirchandani, Rahul Jain, Ayyappan Swaminathan, and Ankur Goel.
- The D2C brand has raised over $45.3 million across 9 funding rounds to date.
What to Watch
🇮🇳 Why This Matters for India
This move highlights the continued maturation and professionalization of India's booming D2C startup scene, showing how homegrown brands are attracting top talent and scaling up significantly.
Source:
inc42.com ↗