Meesho's in-house logistics arm, Valmo, now handles less than 50% of its total orders. Two quarters ago, Valmo managed over 60% of Meesho's shipments, positioned as a key competitive advantage for its IPO. The company’s scale-up to 2.7 billion orders per year pressured Valmo's asset-light model, pushing costs up.
Meesho launched Valmo in 2024 to build a cost-first logistics platform, stitching together local players without owning assets. The goal was to lower shipping costs and reduce dependence on 3PLs, which Valmo briefly surpassed in volume before its recent decline.
Meesho CEO Vidit Aatrey still plans Valmo’s expansion, despite its recent reduction in capabilities and cost inefficiencies. The company will need to balance Valmo's growth with its stated goal of minimizing overall delivery costs, a tension likely to play out over the next two quarters.
🇮🇳 Why This Matters for India
For thousands of Tier-2 and Tier-3 city sellers on Meesho, this logistics shift means potential price volatility and slower delivery times if 3PL costs rise.
The Take
Valmo’s initial ambition to become the dominant in-house logistics player now looks tempered by economic reality. Expect Meesho to lean much harder into 3PL partnerships over the next 12-18 months, despite CEO Aatrey's public statements.
Source:  The Ken ↗