MakeMyTrip's AI agent Myra now handles 80,000 daily conversations, directly processing 200,000 bookings last quarter. This pushes Myra beyond a planning tool, allowing MMT to capture user intent and payment in Tier 2 cities via voice. The company claims Myra users convert 10% higher than those using traditional search filters.
How We Got Here
Myra scaled from 25,000 daily conversations in Q2FY26 to over 50,000 by Q4FY26. MMT's co-founder Rajesh Magow shared the 80,000 figure during their May 19 Q4FY26 earnings call.
The Numbers
- 45% of Myra's usage comes from Tier 2 and smaller cities, where voice interactions are 50% higher than metros.
- Voice prompts average 40% longer and more complex than text, with 70% of queries in English or Hinglish.
- Myra now influences travel decisions 15% earlier in the planning stage, before booking intent forms.
- Regional language users in Tier 2 cities complete payments through Myra's voice interface.
- MMT collects behavioural, voice, and transactional data via Myra, but the Q4FY26 call did not address DPDP Act consent requirements, notified November 2025.
What Happens Next
🇮🇳 Why This Matters for India
For founders building consumer-facing AI products, Myra's success in Tier 2 cities and regional languages demonstrates clear intent capture and conversion opportunity beyond metro markets.
The Take
MMT is building a massive, proprietary dataset of granular travel intent before booking, which is a stronger moat than supply aggregation alone. This data advantage will be a significant differentiator against new AI-first travel agents.
Source:
MediaNama ↗