Lenskart just started rolling out its 'B by Lenskart' smart glasses, reporting 30,000 pre-orders. This lands as Google re-enters the AI eyewear race, but critics highlight privacy issues already plaguing Meta's similar devices. The risk for users: filming without consent, with videos surfacing online later.
How We Got Here
Lenskart announced the launch during its Q4 FY26 earnings call. MediaNama editor Nikhil Pahwa warned earlier this year that India's Digital Personal Data Protection Law ignores publicly available data, exacerbating the problem.
The Numbers
- B by Lenskart glasses, like Google's forthcoming audio-only model, include a camera and speakers for Gemini AI interaction.
- Lenskart co-founder Peyush Bansal sees the company's 3,300+ store network as a structural advantage over tech giants like Meta.
- Bansal stated Lenskart aims to learn conversational styles and use cases from initial customers, not just focus on sales.
- Google's re-entry into smart glasses will focus on experimenting with Android XR, according to Bansal.
What Happens Next
🇮🇳 Why This Matters for India
For Bangalore product managers, this battle highlights the real-world tension between convenience tech and personal privacy, especially given India's DPDP law gaps.
The Take
Lenskart is walking a tightrope: a first-mover advantage could be crippled by a single viral privacy incident. The market won't tolerate another Meta-like PR disaster here.
Source:
MediaNama ↗