Zee Entertainment is pushing TRAI to regulate free streaming apps like traditional television broadcasters. This directly opposes JioStar and Sony, who argue these are purely application-layer OTT services. The fight for formal authorisation means higher compliance costs for every player in the streaming market.
How We Got Here
TRAI recently initiated a consultation on regulating Application-based Linear Television Distribution (ALTD) and Free Ad-Supported Streaming Television (FAST) services. This consultation aims to define how services that stream scheduled linear channels over the internet should be treated legally.
The Numbers
- Zee defines ALTD services as "functionally identical" to traditional TV distribution, delivering scheduled linear channels to viewers simultaneously.
- The broadcaster seeks a formal authorisation framework for ALTD services, designating the "Application Provider" as the primary responsible stakeholder.
- Zee argues the absence of similar obligations for ALTD and FAST services creates "regulatory arbitrage" and a "non-level playing field" against DTH and cable operators.
- Licensed DTH and cable platforms already comply with Programme and Advertising Codes, consumer protection frameworks, and mandatory carriage of public service content.
What Happens Next
🇮🇳 Why This Matters for India
For ad-tech founders in Bengaluru and Mumbai building monetization solutions for FAST services, new compliance burdens could reshape product roadmaps and unit economics.
The Take
TRAI will likely find a middle ground, but any new licensing or compliance for application providers is a win for legacy media and a direct cost for tech-first streamers. This fight is ultimately about who holds the gatekeeping power over content distribution in a digital-first India.
Source:
MediaNama ↗