Sarvam AI is opening its voice AI agents platform, Sarvam Samvaad, for public access, moving beyond its enterprise-only model. This positions them directly against global voice AI players like ElevenLabs, which launched ElevenAgents in September. Expect self-serve onboarding, free credits, and usage-based pricing models, targeting Indian startups and developers.
How We Got Here
Sarvam AI, which initially gained visibility for its foundational AI models, quietly grew its enterprise voice AI stack into its strongest commercial line. Conversational AI agents now contribute about 80% of the company’s current $12 million annual revenue run rate (ARR).
The Numbers
- Current access to Sarvam Samvaad was limited to enterprises and high-volume customers like NBFC Tata Capital.
- Enterprise users previously joined a waitlist, stipulating expected monthly conversation minutes and agent types like WhatsApp-based agents.
- The new public platform will replace this waitlist, allowing any business to sign up for free.
- Pricing structures being evaluated include free credits for first-time users and standard usage-based or tiered plans.
What Happens Next
🇮🇳 Why This Matters for India
For growth-stage SaaS founders in Bangalore and Pune building customer support or sales tools, this opens access to enterprise-grade voice AI without lengthy procurement cycles.
The Take
Indian developers and startups, especially those building for vernacular use cases, are the immediate winners here. This puts direct pressure on ElevenLabs to localize and adapt faster for the Indian market, or risk losing ground.
Source:
Inc42 ↗