Flipkart will pilot food delivery in Bengaluru within weeks, taking on Zomato and Swiggy. The move marks Flipkart's second attempt to crack daily commerce after a lukewarm quick commerce debut last year. Restaurants currently reliant on the Zomato-Swiggy duopoly are watching closely for an alternative.
How We Got Here
Flipkart launched quick commerce last year with 'Flipkart Minutes', facing skepticism against incumbents Blinkit and Zepto. That quick commerce play was meant to get the company into daily commerce habits.
The Numbers
- Flipkart will launch with a pilot in Bengaluru within the next few weeks.
- It will use a marketplace model, onboarding existing restaurant partners rather than building cloud kitchens like Zepto Cafe.
- The company plans to leverage its existing 500 million registered users, avoiding high customer acquisition costs.
- Flipkart also plans to use the ONDC network to onboard new restaurant partners.
What Happens Next
🇮🇳 Why This Matters for India
For local restaurant owners in Bengaluru and beyond, Flipkart’s entry offers a much-needed alternative to the entrenched Zomato and Swiggy duopoly’s commission structures.
The Take
Winning restaurant loyalty will be Flipkart's immediate uphill battle, not user acquisition. If they can offer a genuinely better commission structure, expect Zomato and Swiggy to retaliate with aggressive pricing within 90 days.
Source:
Inc42 ↗