Delhivery hiked shipping costs for D2C brands by ₹4 on express and ₹2 on surface shipments. The move, effective September 1, squeezes D2C margins right before the crucial festive sales period. Smaller D2C players will feel this more acutely than established brands.
How We Got Here
The rate hike follows Amazon and Flipkart's recent revisions to seller fees and cancellation charges. Moneycontrol first reported the specific increases, effective September 1, for Delhivery's D2C clients.
The Numbers
- Delhivery officially termed the price increase a "nominal adjustment" to customer pricing.
- The company cited increases in manpower, fuel, air movement, and network costs as drivers for the change.
- Delhivery's official statement claims its network scale allows it to absorb a "significant portion" of rising external operating costs.
- The company did not specify which services or customer segments are impacted by these adjustments.
- Amazon and Flipkart both revised their seller fees recently, with Amazon changing cancellation and closing charges.
What Happens Next
🇮🇳 Why This Matters for India
For direct-to-consumer apparel brands in Tirupur or FMCG startups in Indore, the added logistics cost could cut their already tight festive season profits by 1-2%.
The Take
Delhivery passing on costs reveals logistics inflation is no longer 'nominal' for service providers. The real pinch comes for boutique D2C brands who cannot easily pass on ₹4 per express shipment to their end customers.
Source:
YourStory ↗