Google now requires all Indian developers selling globally to complete KYC via BillDesk. The move brings Google Play's cross-border transactions under RBI's payment aggregator framework, adding a new compliance layer for revenue. Unverified accounts risk having their international sales paused entirely after specific deadlines.
RBI introduced its Payment Aggregator–Cross Border (PA-CB) framework in 2023 to regulate online cross-border payments. Google now applies this framework to Indian Play developers selling overseas, requiring them to verify merchant accounts.
Existing developers who miss the March 15, 2027 deadline will see their international app and in-app product sales paused. New developers already face this as a gating factor, so their rollout plans are directly impacted.
🇮🇳 Why This Matters for India
For the thousands of indie developers and small studios in Hyderabad and Pune eyeing global markets, this adds a significant, non-negotiable compliance burden impacting market access and revenue flows.
The Take
The real friction here isn't for Google; it's for solo developers and small teams scrambling for documents, potentially losing critical revenue. Expect a wave of smaller Indian apps to simply drop international sales rather than navigate this.
Source:  MediaNama ↗