Zomato is piloting 'Mehmaan Mode,' allowing users to hide menu prices from guests browsing their phone. This tackles a common, unspoken Indian social dilemma around hospitality and ordering food for visitors. It shows Zomato's deep understanding of local social nuances beyond just delivery logistics.
How We Got Here
Zomato CEO Deepinder Goyal first teased the "Mehmaan Mode" idea on X (formerly Twitter) back in July 2023. The feature aims to address the often awkward social dynamic when ordering food for guests at home.
The Numbers
- Zomato plans to implement 'Mehmaan Mode' as an optional setting within its app.
- The feature focuses solely on obscuring listed menu prices from guest view.
- The company aims for a pilot rollout in select markets before a broader launch.
What Happens Next
🇮🇳 Why This Matters for India
For middle-class families in Pune and Ahmedabad, this feature streamlines the often-awkward social dynamic of hosting guests for meals.
The Take
Zomato is tapping into a deep-rooted cultural code around hospitality, moving beyond mere functional utility. Expect more Indian tech companies to embed subtle social psychology into product design, moving past just functional utility.
Source:
Gadgets 360 ↗