PowerUp Money just landed $10 million, despite already managing ₹2.5 lakh crore in mutual fund portfolios for 1.5 million users. The fresh capital targets scaling "Elite Prime," its new AI wealth advisory, and expanding "Infinite," a managed advisory service with human touch. This bet aims to onboard more of India's retail investors who typically can't access traditional wealth managers.
How We Got Here
PowerUp Money already handles ₹2.5 lakh crore in mutual fund portfolios for 1.5 million users, having established its Elite paid subscription service which onboarded 100,000 members in under a year. India's mutual fund industry AUM stood at ₹82.64 lakh crore by September 2026, reflecting sustained growth.
The Numbers
- Elite Prime, the new AI-enabled digital wealth advisory, assesses investor goals and suggests asset allocation, SIPs, and rebalancing strategies.
- The service also identifies portfolio gaps and recommends diversification into gold, silver, and international investments.
- PowerUp's human-led Infinite advisory offering gathered ₹500 crore in assets under management within nine months of its limited launch.
- Flourish Ventures led the $10 million round, with existing investors like Peak XV Partners and Accel also participating.
- Monthly SIP contributions across India reached ₹32,490 crore in September 2026, reflecting growing long-term investing adoption.
What Happens Next
🇮🇳 Why This Matters for India
For product managers building wealthtech tools in Bangalore or financial planners in Ahmedabad, this signals a clear shift towards AI augmenting, not replacing, human expertise in complex financial advisory.
The Take
The real play isn't just delivering AI advice; it's about using AI to scale the premium, personalized human advisory model. PowerUp’s ₹500 crore AUM in nine months for Infinite shows clients still pay for a human connection when trust is paramount.
Source:
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